Curious about your organisation's strategy competence?
At Marketry, we work with organisations of all sizes to define and deliver effective business, brand and marketing strategies. We offer six core services specifically addressing business strategy.
Our role is to challenge but also to support leaders in getting more from strategy. In the process, they are positioned to better tackle their most pressing risks and opportunities.
Take Marketry's free Strategy Competence Health Check to see how your organisation stacks up.
We test strategy in seven key areas
Building your competence in strategy involves strength-training in seven key areas that work together, like a flywheel, to create, grow and sustain momentum.
Leadership
Strategy leadership is not the same as strategy expertise – even if the latter is desirable. Leaders need to appreciate their role in setting the standard, capping the investment and influencing the potential of everything that follows.
Choices
Strategy is ultimately choice about what you will and will not do to succeed. This means making a small number of decisions...maybe unnervingly small...that allow you to focus your efforts and investments to make real progress.
Skill
Strategy as a concept has been diluted with overuse. It is a craft that requires applied effort to build a solid body of knowledge, and a sound set of skills, in the elements that comprise a strategy and the behaviours that bring it to life.
Action
Strategy that is documented is purely the starting point. Strategy enacted is what matters most. This requires clarity, permission, discipline and empowerment to deliver on the intended course and feed lessons back into the system.
Insight
Strategy done well turns a complex context into a seemingly simple ‘theory of change’. This is only possible when data is turned into insight – formed out of a willingness to wrestle with discomfort and uncertainty to gain perspective.
Accountability
Strategy as an idea carries enough mysterious authority that much can be done in its name without adding value. A serious commitment to improving in and through strategy is anchored in healthy, collective accountability.
Impact
Strategy exists to make a positive impact. Because it deals with outcomes that cannot be guaranteed, it pays to courageously name what has been achieved because of a strategy so you can celebrate, adjust and succeed.
