About

Marketry helps organisations unlocks strategic clarity to transform business, brand and marketing challenges into competitive advantage and sustainable results. Using proven processes, tailored to each context, founder Elizabeth Graetz guides leaders in pausing and crafting their strategy with intention. Through this, they challenge their market orientation, clarify the value they offer, and define how to mobilise that value. They make the critical – even difficult – choices that enable efficient, effective and focused action...with accountability. A rare quality is Elizabeth’s commitment to encouraging the development of strategic capability within client teams, rather than dependency on consultants.

 

Her work builds on 20+ years in brand, marketing and communications, and more than a decade in business strategy. Today, Elizabeth supports clients in creating new strategies, resetting or improving past strategies, and exploring gaps between documented plans and accountable implementation. The starting point is understanding a client’s business and wider context to tailor each approach for precise, relevant results – made possible by Elizabeth’s years of experience in designing, delivering and aligning people to effective strategies. The goal is always to improve organisational capability, capacity, clarity, effectiveness and resource efficiency.

 

Elizabeth’s ability to ask great questions of leaders is driven by her love of ongoing learning. Recent development includes masterclass teaching from the likes of Roger Martin, Jim Collins, Chris McChesney, Brene Brown, Patrick Lencioni and John Spence, enabling current and continually honed knowledge of global leadership and strategy best practice. She has also completed the MW Mini MBA in Marketing and Mini MBA in Brand Management – the world’s most advanced training in brand management – both of which ensure her brand and marketing skills are drawing on the latest research and thinking.