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My passion is helping organisations develop the right strategy for their business by establishing clarity around the value they offer and developing practical action plans for mobilising that value. My clients – past and present – are organisations of all sizes in a wide range of industry sectors.

  • Construction

  • Creative industries

  • Engineering

  • Environmental innovation

  • Government

  • Information technology

  • Infrastructure

  • Management consulting

  • Manufacturing

  • Mining

  • Not-for-profit foundations and charities

  • Professional services

  • Property development

  • Real estate

  • Resources

  • Retail

  • Software

  • Tourism

Luggage retailer

Developed the business’ first marketing strategy and brand positioning; project managed and executed the new brand style; provided strategic advice and management for the annual advertising program; delivered copywriting and design management including ecomms, print, radio and social media advertising campaigns, in-store communications and direct mail campaigns; managed annual customer research; managed a website redevelopment

Mining company

Supported development of a global strategic communications plan; delivered an extensive capability statement initiative; supported quarterly global team updates; developed a large-scale 80th anniversary exhibition and 25th anniversary celebration program and coffee table book for a business unit; delivered event concept creation and management for a large outdoor show display; provided writing support for magazines, other publications and websites; managed strategy development and copywriting for several successful award entries

Construction company

Provided strategic bid and technical writing support for four major infrastructure project tenders; project managed the development of executive summary videos for key tenders; developed an initial tender-phase marketing plan for an infrastructure project

Software developer

Developed the brand strategy, positioning and management of a major brand refresh for their lead product; developed the business’ first marketing communications strategy; delivered copywriting for collateral including brochures, websites, proposals and enewsletters; managed a website redevelopment

Professional services consultancy

Guided a brand refresh and repositioning; supported the team in developing consistency in blog and enewsletter communication; managed a website redevelopment; provided collateral copywriting and design management support

Environmental innovation companies

Guided a business in the development of its first strategic plan and full marketing plan; provided copywriting and design management for extensive collateral requirements; managed the positioning and packaging of a new retail product; managed three website redevelopments and a new website; managed a brand refresh and repositioning; managed two new brand development programs; delivered several successful award submissions

Management consultancy

Supported the founder and head of strategy in defining the business' value proposition and market positioning; provided copywriting for business-to-business proposals, the website and other collateral; provided improvement support on training documents and participant engagement questionnaires; provided ongoing editing support


Worked with the leadership team to develop the organisation’s first strategic plan; provided in-country training and facilitation support; worked with in-country partners to strengthen their planning capacity; developed a research program and journey article on community development

Bakery retailer

Provided brand management services including design liaison and all copywriting; managed all marketing including advertising, collateral planning and development, in-store marketing support, social and online media strategies and content, media relations and launch event management; developed business collateral including a retail prospectus and franchisee marketing program; was placed as a Queensland finalist in the Australian Marketing Institute’s 2012 Awards for Marketing Excellence in the new brand category

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