CLIENTS

My passion is helping organisations develop the right strategy for their business by establishing clarity around the value they offer and developing practical action plans for mobilising that value. My clients – past and present – are organisations of all sizes in a wide range of industry sectors.

  • Construction

  • Creative industries

  • Engineering

  • Environmental innovation

  • Government

  • Information technology

  • Infrastructure

  • Management consulting

  • Manufacturing

  • Mining

  • Not-for-profit foundations and charities

  • Professional services

  • Property development

  • Real estate

  • Resources

  • Retail

  • Software

  • Tourism

Luggage retailer

Developed the business’ first marketing strategy and brand positioning; project managed and executed the new brand style; provided strategic advice and management for the annual advertising program; delivered copywriting and design management including ecomms, print, radio and social media advertising campaigns, in-store communications and direct mail campaigns; managed annual customer research; managed a website redevelopment

Mining company

Supported development of a global strategic communications plan; delivered an extensive capability statement initiative; supported quarterly global team updates; developed a large-scale 80th anniversary exhibition and 25th anniversary celebration program and coffee table book for a business unit; delivered event concept creation and management for a large outdoor show display; provided writing support for magazines, other publications and websites; managed strategy development and copywriting for several successful award entries

Construction company

Provided strategic bid and technical writing support for four major infrastructure project tenders; project managed the development of executive summary videos for key tenders; developed an initial tender-phase marketing plan for an infrastructure project

Software developer

Developed the brand strategy, positioning and management of a major brand refresh for their lead product; developed the business’ first marketing communications strategy; delivered copywriting for collateral including brochures, websites, proposals and enewsletters; managed a website redevelopment

Professional services consultancy

Guided a brand refresh and repositioning; supported the team in developing consistency in blog and enewsletter communication; managed a website redevelopment; provided collateral copywriting and design management support

Environmental innovation companies

Guided a business in the development of its first strategic plan and full marketing plan; provided copywriting and design management for extensive collateral requirements; managed the positioning and packaging of a new retail product; managed three website redevelopments and a new website; managed a brand refresh and repositioning; managed two new brand development programs; delivered several successful award submissions

Management consultancy

Supported the founder and head of strategy in defining the business' value proposition and market positioning; provided copywriting for business-to-business proposals, the website and other collateral; provided improvement support on training documents and participant engagement questionnaires; provided ongoing editing support

Not-for-profit

Worked with the leadership team to develop the organisation’s first strategic plan; provided in-country training and facilitation support; worked with in-country partners to strengthen their planning capacity; developed a research program and journey article on community development

Bakery retailer

Provided brand management services including design liaison and all copywriting; managed all marketing including advertising, collateral planning and development, in-store marketing support, social and online media strategies and content, media relations and launch event management; developed business collateral including a retail prospectus and franchisee marketing program; was placed as a Queensland finalist in the Australian Marketing Institute’s 2012 Awards for Marketing Excellence in the new brand category

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