Developing an effective value proposition is not a dark art. It’s a worthy exercise for all organisations and is in reach of all. Here...

As I was driving home a few weeks ago I was taken by this billboard from McDonald’s. It’s part of their new-ish ‘Our food, your...

Social entrepreneurship uses business to empower socially-motivated causes. It’s been around for about as long as people have but it...

It seems like a fairly obvious insight – create your product or service around the customer’s world…not yours. Yet, this insight is...

A retail downturn and a market with highly recognised, established brands is hardly the ‘ideal’ context for launching a new business. If...

DNA to one side, the work of my older brother Daniel’s media production company, Graetzmedia, is of the highest standard I’ve seen. Dan...

Whether or not you have the constraint of a low budget, it pays to be resource smart in your marketing communications program. Here are a...

Corporate social responsibility (CSR) is getting increasing airtime in business circles. There’s no question that it can be a ‘forced...

Whether you’re a manager, a marketer or any professional handed the classic ‘do more with less’ challenge, there are some lessons you may...