I’ve spent the past several years focused on the craft of strategy. Practice and study have shown patterns separating good from ‘bad’...

❌ This trap happens when a strategy is trying to be everything to everyone, instead of being focused and clear on its job. It can enter...

❌ This trap is when strategies are a celebration of distracting, shiny things, rather than being centred, simple and smart. They are...

❌ This trap is when a strategy team goes for style over substance instead of an approach that is sustainable and geared for growth and...

❌ This is the fifth trap in a series of eight. It’s when the development of strategy is a novelty sideshow, not an essential process....

❌ This trap is when intentions – good or otherwise – result in disconnected, diluted effort as opposed to effort that is linked and...

This is the second last of my strategy trap series – and is a challenge for many leaders. It’s when a team documents a bunch of ideas as...

❌ We’ve reached the last of eight strategy traps and this one is maybe the greatest. This trap is when your strategy has produced ideas...